There are a wide array of factors influencing skincare packaging decisions, and every brand his its own unique personality to uphold with these ideas. However, there are definitely a few dominant factors affecting the industry right now. These include:

1.Portability: Consumers want something they can reapply or touch-up on the go

2.Smaller Sizes: Not to be confused with travel sizes, consumers currently go toward smaller trendy items so that they can efficiently use one color cosmetic this month and try out a new one next month.

3.Creative Color: A bright box isn’t enough to stand out anymore. Brands need to play up the colors of their products in creative ways, often incorporating neons and intricate foils and metallics.

4.Lip-Related: Lips are having a moment. Any brand that sells cosmetic colors for lips is able to have a field day with different packaging options since consumers are so eager to try out new shades