Packaging plays a great role in the branding of airless pump bottles products. The overall look of a cosmetic product is one of the most important determinants of its market appeal, besides its quality, of course. In order to find the right cosmetic containers, it is imperative to understand all the fronts on which packaging plays a significant role.

Firstly, the main purpose of chemical sprayer into suitable containers it to protect and preserve the product. The right kind of packages can help the product in a desirable condition while it moves from the manufacturer to the retailer, and ultimately lands in the hands of the consumer. The packages must also be designed in a way to withstand the conditions they might encounter during their transportation and storage.

Cosmetic packaging must also be easy to brand. It should allow the name of the product, the brand, and other necessary information like composition, usage instructions and warnings to be printed as required. The containers should be designed in a way that they can allow the product to come out, but not go in. This is to prevent contamination. A good example of this is tubes. While tubes are very effective at preventing contamination, they are also easy to open. Ease of use and effective application of the product also go into determining the design of the cosmetics packaging containers.

Other than ease of use, another important element of cosmetic packaging is its pilfer resistance. You might have noticed that almost all cosmetics containers have a seal or a component which is broken when they are opened for the first time. These are important to ensure that the product is brand new and hasn’t been tampered with. Some containers like tubes have a piercing plastic edge in their caps which creates a hole in the mouth of the tube when it is opened for the first time. Larger containers such as jars may have a plastic or tin wrap under the cap.

At the business level, cosmetic packaging plays a very important role in the success of a product. The packaging of the product should be so distinctive that a consumer can easily spot it at the pharmacy or supermarket. This kind of shelf presence represents the value a brand creates for its customers. Therefore, the packaging must be chosen such that it reflects the overall significance of a product, while adhering to the color and design scheme of the brand as a whole.

The packaging also needs to be chemically inert. Since most cosmetics are nothing but chemical formulations, they have a strong tendency to chemically react with their substances present in their immediate vicinity. Most plastic containers are inert to such reactions. Metal containers might pose some amount of risk to their contents, but they are rapidly being done away with. While at one time a lot of cosmetics came in metal containers, for example talc, they are very rare to find since plastic became mainstream. The main stake in the shift from metal to plastic was durability. Since most cosmetic products are not entirely used in a go, but instead last for months, and sometimes years, their durability is a very important parameter. Whether a product is to be displayed on your dressing table, kept in the bathroom or in a make-up bag, the cosmetics packaging and the product it contains are expected to stay looking good. Packaging is also vital in enhancing the performance of the product; take for example aerosols.